Marketing & Innovation has moved

The Marketing & Innovation Blog has moved and is now available at the following URL: https://visionarymarketing.com/

Access 250 newspapers from 55 countries

PressDisplay.com is a website which publishes pdf versions of a great number of newspapers From Around the World. I have been amazed by its ability to let you browse through the list of available countries and then choose the desired newspaper. This is actually triggering a question. One may think that journalists are shooting themselves in the foot by publishing (or letting others publish) their information online. Of course, some of it - mainly the archives are only accessible to subscribers. For instance, Time magazine will let subscribers print and read Time online if you have a valid username and password. But secure access does not prevent sharing, and it is yet to be proven that openness is beneficial for contents providers. Of course, it enables people from remoter locations to look at these newspapers that they would not be able to buy anyway. By the way, access to the information contained by the website is not free. When provinding your email address (check those spammers!) you will be able to test the Web site for 7 days and 7 issues for free.

Emergence Marketing

Emergence Marketing is another weblog dedicated to Marketing & Innovation. Gabe D'Annunzio and François Gossiaux are its owners, and the owners of Corante. Corante is an initiative aimed at creating a network (the Corante Network) and hubs where each hub is a handled by experts. So in a way, it's a semi open social network where each hub contributor is an expert and not just a Mr Nobody. See Corante's Marketing blog page which is packed with Marketing & Social material. Exciting new venture. FYI, François Gossiaux is the former head of Marketing for Eroom, a company that was taken over by Documentum (itself acquired by EMC)

Amazing Online Jukebox Pandora Could Make Long Tail Even Longer

The Pandora project enables you to create your own radio stations based on music you liked and delivering new titles you hadn't thought of or even didn't know that they existed. It's a great way to discover new artists. Could it be considered a new media? Could it replace your good old radio one day? On should we even envisage that future radio sets - being connected to the Internet - could deliver that kind of programme through your radio set or hifi tuner?

Besides, should we consider that this is the neginning of the end of real-time radio listening as we knew it. Whta is certain is that if we were to replace our regular radio stations with online widgets like these, we could actually wave goodbye to radio commercials as we know them. Or should we invent new forms of commercials instead?

Christopher Allen's History of Social Software

The evolution of Social Software according to Christopher Allen is available online in his blog entitled "Life with Alacrity".